How to SEO for magento

Magento is a feature-filled, open-source ecommerce solution built for professional use, offering its users a complete package with flexibility, control over look, content, and functionality of their online platforms. It is an excellent platform that gives its users a powerful marketing tool, search engine optimization and catalog-management tools which give the users the power to manage and create ecommerce websites well suited to each of their personal as well as professional needs.

Why Magento ecommerce software is a good option for your SEO needs?

• Every eCommerce site owner knows the mantra to his/her business- ‘Customer is king’. This is where your SEO Magento site comes into play; it has great options when it comes to customer service. It gives you the option to give your customers their own user accounts, keep a track on their shopping history, and customize forms, options to access different languages and currencies. All these help fit all your customer needs.
• Magento has a powerful and perceptive second nature which helps in better showcasing of your products. Creating catalogs and management of your products become easy. Add new products, update all products together or update them one by one- take your pick. Inventory management, order management and tracking shipments come easy to you while you use a  Magento for ecommerce website.
• Another essential feature that comes in the power packed module is its ease of integration with your Google Analytics account and uses all its options to analyze the customer behavior on your website and optimize it for better results. Also if you want to tinker more with the settings, you can try the advanced SEO options to ensure a good website search engine ranking for your Magento ecommerce website. This would make your online portal easily accessible by your customers.
•  An added feature of Magento is its unique tools kit. Marketing tools, plenty of magento themes to choose from and several additional extensions that you can install via the Magento-Connect interface make the Magento experience simply remarkable.
   

Tips to  SEO your Magento experience with SEO

1. Create Page Titles & Meta Description

Creating page titles and Meta description is an important aspect of website optimization. The page title is an important factor that comes into play while helping search engines to identify each unique page and its content. Using Magento CMS, you can easily edit page titles for content level pages. All you have to do is go to

Magento -> then CMS -> then click on Manage Pages -> Choose which page to edit -> go to General Information ->and finally edit Page Title.

When you assign a new title to a post or edit the existing one, make sure it counts to about 80-90 characters (with spaces). Another bonus feature with Magento is that you can fiddle with the page description by going to the Meta description option on the page information sub-menu. The right word count for page description sits about 150 characters, so keep it short and to the point. This will help to optimize magento website.

2. Tool to help you with URL Rewrite Management

All old hands at SEO marketing know that getting people to come to your site starts from a domain name and a search engine friendly URL.  This holds true even for a Magento e-commerce website, and this is where another tool of magento called the URL Rewrite Manager comes into play. It helps in changing the dynamically generated URLs into search engine friendly URLs for your website. Any URL with a jumble of random words can be changed into one which your users will actually remember. Also you will be able to insert your chosen keywords into the URL.

3.  Choose different or stick to Default Robot Options

Go to System -> Configuration -> Design -> HTML Head, here you can choose the commands that you want to set for the robots crawling your pages. Commands like noindex, nofollow; index, and follow are available to be inputted. Using these wisely can help you reap rich dividends and optimize magento website according to your wishes.

4. Magento’s Google XML Sitemap Generator

Magento has its own Google XML sitemap generator which can be easily used to create and submit an XML sitemap to Google.

To do this, click on System -> Configuration-> Google Sitemap.

This helps you to have control over priority and frequency settings which can be customized as per your wishes, also you can configure the XML sitemap as and when you want and fill in details about what time of day it should run, and also specify a contact in case of any problem. An additional Magento extension is easily available allowing you to create an HTML sitemap for your portal.

5. Template Optimization

Template optimization is one of Magento’s forte and it comes into play while you try and change your Magento stores look. For those who want to start from scratch and put in their own creativity, a Blank Magento SEO Theme is also available. In your content, utilize the power of headings wisely. Use the H1 heading on the front page, apart from this page, all other pages should be no more than an H3. Also control the habit of using headings, like a category page should have the category name and for a product page it should have the product name, nothing more. Use keywords in tandem with your content; make the text pertinent to the store.

6. Image Optimization

Another piece of advice- take advantage of the multimedia content on your site; images for e.g., they help direct a major chunk of traffic from search engines. Use descriptive filenames and not just random combo of letters and numbers with are auto-generated. This would help people who have images turned off, they can then figure out what the empty space contains apart from the SEO value it adds to the site. Set title and alt tags for your images to achieve this.

7.  Google Webmaster Tools & Analytics

Any magento website would utilize Google Webmaster Tools and Analytics quite often. These tools can easily be integrated to optimize magento website and monitor it. The miscellaneous head feature in Magento can be used for adding the Google Webmaster Tools verification tag.

You can do this by going to System -> Configuration -> Design -> HTML Head; here you can use the miscellaneous head feature and insert the Google WMT verification code easily. Magento also offers several other ways to get your site verified, like uploading a unique file to your server which it can keep a track of.

It is quite easy to set up Google Analytics tracking. All you have to do is go to System -> Configuration -> Google API -> Google Analytics; this will allow you to enter your unique UA number for your website. To get this UA code, you will need a Google Analytics account, after logging into which you can find it on the account settings page.  

With all the right things done at the right time and place, optimizing a Magento website is worth spending all the time and effort, considering the rewards it fetches in almost no time. A Magento ecommerce portal is the most productive virtual real estate with the desired features you would look for in an online shopping portal.

Advantages of choosing SEO Traffic Search

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